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How to: Offer returning visitors discounts on products they have viewed in the past

Dennis van der Heijden
posted this on November 08, 2009 19:14

If you have a small group of products on your website you can make a segment for every product but when there a lot you have to make categorie segments.

Step 1: creating a segment

Making a segment you have to be able to get a part of the url that you can identify as unique or a category. If you use for example Magento webshob and your url structure is /clothes/jackets/motorcycle-vest and a pricing group /clothes/jackets?price=1%2C1000.

In segments creat a group and use 'entity: In URL' to collect the visitors that visited pages with /jackets in the url. Add using the more option the amount of time users have visited this url. For example 5 times today.

Name this segment 'category Jackets - hot'

Step 2: show jackets on homepage

Add some jackets content to the system and use a zone of jquery selector replacement to define the location. The make an action that calls segment 'category Jackets - hot' and the inventory for the homepage. Define then how often it should be diplayed and you homepage is done.

Note

Make sure if you use a zone to do this, that there is default content in the system to show other users the default items.