When making rules for segments and actions entities are used to define the rule items. These entities can be dragged from the left menus and used to create a rule. There over thirty entities that can be selected so create actions and segments to improve visitor experiences.

We placed entities into four groups:

• Content
• Systems
• Traffic Sources
• Visitor data

Content

Here you find entities that relate to you sites content (like URL, domain, queries and protocols used)

External Link Clicked

This is used to create a rule that refers to a visitor action : clicked on an external link. By external link, we mean any link under a domain that is not added in your project.

Landing Page path

The page visitor entered your website. This entity stores the full URi including transfer protocol, domain, url and string. This page path refers to the last stored landing page (last session)

Page path

URi of the page (bold) http://mydomain.com/url_here?var1=val1&var2=val2

Page Url

Holds page url of a visit. This entity stores the full URi including transfer protocol, domain, url and string (bold) http://mydomain.com/url_here?var1=val1&var2=val2

Query string

This holds the query string in an URL. eg, what's after question mark in url (bold). http://mydomain.com/url_here?var1=val1&var2=val2

Site Domain

Domain visitor used to reach your website(site url) it can be domain.com, www.domain.com, testing.domain.com, testing1.testing.domain.com, etc.

Transfer protocol

This holds the transfer protocol of a visits! Said so anyone knows what this is about, it's http or https etc.

Systems

Here you find some entities that can be used to identify visitor systems from there browser settings.

Browser

The browser used by visitor.

Browser Version

The version of browser used by visitor, for example 3.5.7 (note that this is a string not numerical so that's why greater than comparisons do not work here).

Flash Support

Flash support capabilities of the visitor.

Java Support

Java support capabilities of the visitor.

Operating System

Operating system used by visitor.

Screen Colors

Screen color depth of visitor (eg 24 (bits))

Screen Resolution

Screen resolution of your visitor. It's represented line WIDTHxHEIGHT. eg. 1024x768

Traffic Sources

Here are entities that can be used to segement visitor sources.

Keyword

The keywords visitor used to reach your website.

Referral path

The path of the referral (everything after domain).

Referral type

The type of referral ( eg direct visit, search engine, internal)

Source name

The name of the domain your visited came from (eg google.com)

Visitor data

We grouped some other visitor data in this group, one of which is very important "Visitor segment" allows segments in segments and segments in actions.

Average time on page

The average time in second an user spends on a page

City

The city of visitor based on his IP. Although IP addresses are not stored in the system at the time of collecting the data a lookup is done on a geo-service and the geo information is entered in the system.

Country

Visitor's country based on IP. Although IP addresses are not stored in the system at the time of collecting the data a lookup is done on a geo-service and the geo information is entered in the system.

Days since last visit

Number of days elapsed since last visit (if returning visitor).

Hour of day

The hour of day visitor visited your site (visitor timezone in 24 hours - 00-24)

Language

Visitor's primary language as set up in his browser.

Pages visited

Number of pages visited

Region

Visitor's region based on IP. Although IP addresses are not stored in the system at the time of collecting the data a lookup is done on a geo-service and the geo information is entered in the system.

Time on page

The time in second a user spends on a page

Visit duration

Current Visit duration (seconds). A visit is counter from the moment of first page hit to last page hit in session.

Visitor Type

Visitor type ( eg new, returning).

Visitor’s Segment

Users are placed into segments within the software. This one represents all the segments the user is placed in at a certain time.

Visits count

Number of times visitor visited your site (different visits means different sessions)