Each rule item has the option more/less at the bottom right where you can select a time frame when this rule item is looking into. This making it possible to trigger event based on visitor data in a specific time segment. A combination of different "Time look back" time frames can create a powerful rule.

All time option in "Time look back" are based on visitor timezones and time and date as set in user operating system settings.

All the time

Looking back to moment visitor first visited you site or to the max. time of storage as set in your subscription type.

After Previous

This option allows you to look at the previous rule item(s). This way you can create a sequential rule. The "look into" option that appears when "After Previous" has been selected allow you to look back one or multiple rule items. (CLAUDIU IS THIS CORRECT?)

This session

Looks back only this browser session. The session is usually started when a browser start on the visitors computer and usually stops when the browser is closed.

Last hour

Looks back one hour.

Today

Looks back the whole day (starting at 00:00 in the visitors time settings)

This week

Looks back one week

This month

Looks back one month (or 30 days CLAUDIU WHICH IS IT)

This year

Looks back one year or to the max. time of storage as set in your subscription type.

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Examples

Create a rule to indentify visitors that want to contact you

Goal: Trying to find visitors that visited our contact form three times this week and target the ones that did not send us an email using the form.

Using the combination of the entity "Page Url", the Condition "Contains" or "Matches exactly" and the Time look back on "This week" and #times on 3. We can create a rule items that identifies visitors that seens you contactform three times per week. Just use the part of the URL that is unique for the contactform example /contactform.html or include your domain as well www.domain.com/contactform.html.

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Although we cannot guarantee that the users that visited the contact form did not contact you by phone we can try to find out if they visited our contact form confirmation page. We can identify the part of the URL that identified us that the form was send. In this example that can be /thanks-for-contact.html but anything will work.

Result: We created a rule that identified visitors that visited our contact form this week but did not contact us this week using the e-mail form on our site. We might want to place a banner on the site to stimulate contact using our toll-free number.

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Related

The number of time it will look back for this rule item is defined at "#times" it is positioned before "Time look back"